About Us


For almost 40 years our family  have been the proud custodians of APEX, the iconic Paddington based fashion store, specialising in shoes , hats and accessories.

APEX has led the way in the everchanging streetscape of Sydney retail -  the clubbing heydays of the eighties and nineties through to the present online culture, our fun and personalised service has always been a constant, providing quality and long lasting product to our loyal customers.

Our brand partners include Australian made AKUBRA and RM WILLIAMS and many celebrated overseas brands such as GOORIN BROS, JEFFREY CAMPBELL and KANGOL .

 We strive to compliment your style , satisfy your unique fashion needs and inspire that part in all of us, that’s searching for something fresh and new, from Heritage Classic to Contemporary Cool.

We look forward to seeing you at our flagship store on Oxford Street, Paddington ,or our satellite store at Bondi Beach.

 - Caroline Cheika